Jazz and Rib Festival
The goal of this project was to take an existing festival and redesign its visual branding to better communicate it’s identity. The Jazz and Rib festival is a music and food festival located in Columbus, Ohio, and my goal was to provide the festival with a unique and recognizable visual identity.
Initial Sketches
The idea with the initial sketches was to incorporate identifiable graphics and to combine the sense of community and fun that music and food provides
Digital Ideation
I took the original concepts from the sketches and expanded upon them digitally, before finally focusing on the pig and saxophone direction and refining it.